This fonds contains records from the mid-1960s depicting the involvement of cosmetic company Beauty Counselors of Canada and its Sales Promotion Manager Doug Johnstone in branding Windsor, Ontario as the “City of Roses” (or “Rose City”). Most of the records were originally kept in scrapbook form by the company, and include news clippings, photographs of people and products, newsletters, and promotional ephemera. The rose campaign took shape under the direction of the Greater Windsor Foundation, a cross-sector initiative that sought to change what was then perceived as Windsor’s negative reputation. A 2011 email from Johnstone and 1960s newspaper articles explain this wider context. Although the records are focused on the rose campaign, some of the photographs and ephemera provide insights into both women’s work (as salespeople for the company) and women’s beauty culture in the 1960s.