This fonds contains records from the mid-1960s depicting the involvement of cosmetic company Beauty Counselors of Canada and its Sales Promotion Manager Doug Johnstone in branding Windsor, Ontario as the “City of Roses” (or “Rose City”). Most of the records were originally kept in scrapbook form by the company, and include news clippings, photographs of people and products, newsletters, and promotional ephemera. The rose campaign took shape under the direction of the Greater Windsor Foundation, a cross-sector initiative that sought to change what was then perceived as Windsor’s negative reputation. A 2011 email from Johnstone and 1960s newspaper articles explain this wider context. Although the records are focused on the rose campaign, some of the photographs and ephemera provide insights into both women’s work (as salespeople for the company) and women’s beauty culture in the 1960s.

This fonds contains administrative records of the Association Saint-Jean-Baptiste branches in Stoney Point and Windsor, Ontario, ca. 1914-1967. It also contains several commemorative booklets and a scrapbook of news clippings relating to the French language. It is arranged in six series: Series I (Administrative Records, 1915-1967) contains letters patent and membership lists; Series II (Minutes, 1914-1967) contains meeting minutes from Stoney Point and Windsor; Series III (Correspondence, 1948-1967) contains correspondence files from the Windsor branch that touch on matters including financial arrangements, events, and activities; Series IV (Newsletters, 1957-1961) contains copies of the Bulletin that was a precursor to the Le Rempart newspaper; Series V (Commemorative Booklets, 1958; 1962) contains two publications celebrating significant community events; Series VI (Scrapbook, 1918-1919) contains a scrapbook of French-language children’s columns from local newspaper La Défense.